TARGET AUDIENCE
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TARGET AUDIENCE RESEARCH The target audience is a group of people in society in which a product or service is being marketed. With effective marketing and promotion, this target market can be kept as the main consumers of a service or a product The recreational center will be located in Brighton. The main target market will be Gen Z individuals who are both schooling and who have either part-time or full-time jobs. This includes the Heterosexual and the LGBTQ community. In Brighton, 24% of the population consists of young adults The city's population in 2020 is estimated to have increased by 900 people (0.3%) since 2019 and by 7,700 people which is (2.7%) since 2015. Brighton and Hove Demographics According to this graph of the census that was done in Brighton and Hove in the year 2021, it is evident that the highest point or peak is around the ages of 18-20 which is 2.2 % of the population and other high