TARGET AUDIENCE
TARGET AUDIENCE RESEARCH The target audience is a group of people in society in which a product or service is being marketed. With effective marketing and promotion, this target market can be kept as the main consumers of a service or a product The recreational center will be located in Brighton. The main target market will be Gen Z individuals who are both schooling and who have either part-time or full-time jobs. This includes the Heterosexual and the LGBTQ community. In Brighton, 24% of the population consists of young adults The city's population in 2020 is estimated to have increased by 900 people (0.3%) since 2019 and by 7,700 people which is (2.7%) since 2015. Brighton and Hove Demographics According to thi...