TARGET AUDIENCE

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                                      TARGET AUDIENCE RESEARCH


The target audience is a group of people in society in which a product or service is being marketed. With effective marketing and promotion, this target market can be kept as the main consumers of a service or a product


The recreational center will be located in Brighton. The main target market will be Gen Z individuals who are both schooling and who have either part-time or full-time jobs. This includes the Heterosexual and the LGBTQ community. In Brighton, 24% of the population consists of young adults 


The city's population in 2020 is estimated to have increased by 900 people (0.3%) since 2019 and by 7,700 people which is (2.7%) since 2015.



                                     Brighton and Hove Demographics



According to this graph of the census that was done in Brighton and Hove in the year 2021, it is evident that the highest point or peak is around the ages of 18-20 which is 2.2 % of the population and other higher peaks are other Gen Z ages.


      Well-constructed systems will also be offered to the physically challenged Gen Z individuals to ensure they reap maximum benefits.

 However, this business is not a charity organization hence, individuals who do not pay will not be offered services. 

      There will be standard services as well as premium services rendered on the premises. Therefore, customers will be advised to select a package they can pay for.


References

(No date) How life has changed in Brighton and Hove: Census 2021. Available at: https://www.ons.gov.uk/visualisations/censusareachanges/E06000043/ (Accessed: 07 October 2023).



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